Date: Thursday 28 July 2022
Time: 9am - 12pm
Your brand is what other people say about you when you’re not in the room… Or so Jeff Bezos says… so what does your architectural practice’s brand saying about you?
Your brand is a story unfolding across all your client’s touch points. Branding is the art of aligning what you want people to think about your company with what people actually think about your company.
Branding and Copywriting is key to the success of any marketing strategy, and the sustainable success of all architectural practices. It is critical to projecting the right image of your practice out into the world, and to the success of winning the right projects to achieve your practice’s vision.
But how do we go about aligning our brand with a deeper sense of purpose, vision, or practice mission? How do we tell stories to attract and engage our audience, differentiate our practice from our competition, build trust and nurture, and convert our clients as they journey with our practices?
This CPD aims to provide insight into this important topic from a broad range of industry experts; a content-led digital marketer who provides marketing strategy, execution and optimisation for growing your business; a copywriting, brand and marketing strategist, and an experienced architect practitioner, along with their branding consultant to discuss their recent rebranding exercise, to gain a broad insight into this rich and critical subject.
- Manesh Nesaratnam (Catalyst Content)
- Nikita Morell (Copywriting & Marketing Strategy for Architects)
- Michael Smith (Director and Architect, andever) & Nigel Oehlers (Creative Director, Partisan)
Practice Management & Professional Conduct – The holistic understanding and organisation of the business and profession of architecture in relation to delivering projects. It involves the knowledge and execution of the processes involved in providing architectural services; the knowledge and implementation of appropriate systems to establish and maintain an architectural practice; and the knowledge and enactment of the broad range of ethical and legal obligations required of a Professional Practitioner.
- Learn how to find and create your story
- Learn how to use your story to define your brand
- Learn the right tone of voice to use in your business copywriting and how to keep it consistent across various media platforms.
- Obtain insight from various experienced branding and communications professionals to improve your branding and copywriting skills
- Understand how branding and copywriting can affect the success of your practice
TIME: 9am - 12pm
Points: 3 formal points
COST: ArchiTeam / ACA - Members $57, Non Member $79, Students $15 (no CPD points)
I won't be able to make it to the session, or might miss part of it, will there be a recording that I can catch up on?
Yes, there will be a recording. All registered attendees will receive a link to view it the following week alongside their CPD quiz to receive points. For anyone who isn't registered, it will be made available on CPD Online in a month's time.
How do I get my CPD points?
A CPD quiz will be sent alongside the session recording which you can complete. The quiz will be open for 2 weeks. Certificates will be sent out to those who have completed the quiz after it is closed.
I have a specific question for the speaker / panel. How do I ask it prior to the event?
You can send it to firstname.lastname@example.org and Ophelia will pass it on for you.
NOTE: This event may be photographed and filmed. Your recorded image may be used by ArchiTeam Cooperative in printed and electronic publications for promotional and educational purposes. By attending this event you are agreeing to ArchiTeam Cooperative using your image for these purposes.